Daniela Juric, Bachelor of Business (Hons) is an assistant lecturer at the Monash Business School. She has a financial accounting background and lectures in Forensic Accounting and Fraud Investigation, as well as Audit and Assurance. Her doctoral thesis investigates the Australian IVF Industry with particular focus on how the problem of quantification of performance measures such as IVF Success Rates can cause multiple accountabilities for companies within the industry. A key contribution of this research is the Stakeholder Relevance Index that was developed to evaluate the quality of the success rate information that is disclosed on corporate websites. She has had a recent publication in the Journal of Business Ethics, a top ranked academic journal and has been invited to share her insights at the 2018 Fertility Society of Australia Conference. This research has also won a best paper award for the Corporate Social Responsibility stream at the 2018 Accounting and Finance Association of Australia and New Zealand.