Dr. Daniela Juric is a researcher at Monash Business School whose work critically examines the intersection of accountability, regulation, and decision usefulness in the context of in vitro fertilisation (IVF) clinic disclosures. Her research is grounded in the belief that transparent, equitable, and meaningful information is essential for empowering patients—particularly those from same-sex couples and non-traditional family structures—to make informed reproductive decisions.

Her current research agenda explores:

• Surrogate Accountability: Investigating how IVF clinics and regulatory bodies construct and shift responsibility for treatment outcomes, particularly in the context of success rate disclosures.
• Regulatory Effectiveness: Evaluating the role of national and state-level regulators in ensuring that IVF success rate disclosures are not only accurate but also comprehensible and comparable across clinics.
• Decision Usefulness for Diverse Families: Assessing how current disclosure practices serve (or fail) the informational needs of same-sex couples, single parents by choice, and other non-normative family structures.
• Workplace Fertility Accountability: Through the Accounting for Fertility initiative, she collaborates with VARTA and the Fertility Society of Australia and New Zealand to develop employer-focused resources that highlight how poor workplace practices contribute to declining fertility and delayed family formation.

Dr. Juric also leads community-engaged projects such as Accounting for Kindness and serves as Faculty Advisor for the Beta Alpha Psi Xi Epsilon chapter, where she mentors students in leadership and societal impact. Her work has been recognized through nominations for the AACSB Global Impact Award and the Dean’s Award for Programs that Enhance Learning.