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Influencer Marketing

Press/Media: Article/Feature

Description

This article provides analysis and commentary on a phenomenon in which modest fashion influencers have risen to become one of the most important sources [of influence] in the fashion industry. In general, the article discusses religious influencers, specifically how, in a majority-Muslim country, religious values are highly marketable.

Period7 Aug 2025

Media contributions

1

Media contributions

  • TitleKenapa ‘influencer’ saleh efektif memengaruhi publik? (Why religious influencer effectively influence public opinion?)
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Country/TerritoryIndonesia
    Date7/08/25
    DescriptionIn a majority-Muslim country, religious values are highly marketable ("sellable"). This is the underlying reason behind the proliferation of modest fashion influencers. This article dissects the phenomenon and provide advocacy to the larger audience. Society is expected to maintain its own internal protection system so as not to become easily intoxicated by religion.
    Producer/AuthorTriana Hadiprawoto
    URLhttps://theconversation.com/kenapa-influencer-saleh-efektif-memengaruhi-publik-262036
    PersonsTriana Hadiprawoto
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Keywords

  • influencer marketing
  • religiosity
  • social media
  • fashion