Triana Hadiprawoto is an Assistant Professor in Marketing and Digital Communications at Monash University Indonesia. She earned her PhD in Marketing from the University of Leeds and holds a Master of Science in International Marketing Management as well as a Bachelor of Economics in Marketing from Universitas Indonesia.

Before joining Monash Indonesia, Triana was a Lecturer at the Faculty of Economics and Business Universitas Indonesia. However, prior to joining academia, Triana gained valuable industry experience through multiple leadership roles in Sales and Marketing, where she spearheaded strategic partnerships and developed innovative marketing campaigns for various products both in the FMCG industry and the creative industry. Her hands-on experience in the industry provides her with a unique perspective that enriches her teaching and research.

Her research interests revolve around the omnichannel marketing strategies, particularly on how technology-mediated channels foster a unique experience and interaction in B2C and B2B context. She is currently involved in projects that intersect with digital interaction in multiple context (i.e., creative economy, service interaction, and business performance).