YouTube/OurTube/TheirTube: Official and unofficial online campaign advertising, negativity, and popularity

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationPresidential Campaigning and Social Media: An Analysis of the 2012 Campaign
EditorsJohn Allen Hendricks, Dan Schill
Place of PublicationNew York NY USA
PublisherOxford University Press
Pages140 - 153
Number of pages14
ISBN (Print)9780199355846
Publication statusPublished - 2014

Cite this