Young migrant Vietnamese in the Czech Republic reflect diasporic contexts in their identification of cultural proximity with Korean media

Based on in-depth interviews with Vietnamese young adults in the Czech Republic who consume Korean media products on a regular basis, this study investigates how their diasporic contexts are reflected in the consumption of Korean media products. While participants quickly spotted cultural proximity as the reason for their preferences, the in-depth analysis further revealed that cultural proximity was particularly identified (a) when they devised a concept of the Asian family from the dialectic relationship among their family experiences, the represented family culture in Korean media, and the observed Czech family culture; (b) when they found their diasporic identity in the image of hardworking immigrants; and (c) when they highlighted their cultural tastes and valued their human capital in contrast to those of Czech people and other kinds of Vietnamese migrants.