Working with media to prevent violence against women: the Uncovered intervention

The news media have been increasingly recognised as being a crucial part of primary prevention of violence against women, particularly domestic violence. However attempts to engage journalists have so far had, at best, mixed success. This paper reports on the results of an innovative media intervention – the Uncovered website and social media presence – which was created to study the efficacy of a new way of addressing the news media as a site of primary prevention. We conclude that the intervention over a short period of time had significant impact and is deserving of further investment to build the evidence base to assess its longer-term promise.