With or without halal logo? A descriptive analysis of the Generation Y perceptions on the national halal certification Malaysia

Halal certification is a substantial part of the Malaysian government’s strategies in strengthening halal consumerism and its industry in Malaysia. The perception of halal certification, especially among Generation Y, is indeed important, as Generation Y is one of the key market segments for halal food and products. This quantitative study aims to explore the perception of Generation Y Malaysian on national halal certification. In addition, it examines their intention of using the Malaysian halal certification as a benchmark before consuming any food product and their ability in recognizing the halal certification issued by the Malaysian government. Questionnaires were self-administered among 425 respondents and analysed using Descriptive Analysis of Statistical Package for the Social Science. The findings revealed that halal certification is perceived as substantial and more trustworthy to the majority of the Generation Y respondents when purchasing halal food. Hence, this leads to a discussion on strengthening the quality and implementation of the Malaysian halal certification.