@inproceedings{232dec1f9a7a48439d14244c731d7714,
title = "Wine-related lifestyles: proposing a measurement instrument for cross-cultural market surveillance",
author = "Reid, \{Michael John\} and Elton Li and Johan Bruwer and Klaus Grunert",
year = "2002",
language = "English",
volume = "IV-B",
pages = "24 -- 38",
editor = "Enrique Bigne and Hassan, \{Salah S\} and Johar, \{J S\}",
booktitle = "Multicultural marketing conference proceedings",
publisher = "Academy of Marketing Science",
note = "Multicultural Marketing Conference ; Conference date: 01-01-2002",
}