Wine-related lifestyles: proposing a measurement instrument for cross-cultural market surveillance

Michael John Reid, Elton Li, Johan Bruwer, Klaus Grunert

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMulticultural marketing conference proceedings
EditorsEnrique Bigne, Salah S Hassan, J S Johar
Place of PublicationValencia Spain
PublisherAcademy of Marketing Science
Pages24 - 38
Number of pages15
VolumeIV-B
Publication statusPublished - 2002
EventMulticultural Marketing Conference - Valencia, Spain, Valencia Spain
Duration: 1 Jan 2002 → …

Conference

ConferenceMulticultural Marketing Conference
CityValencia Spain
Period1/01/02 → …

Cite this

Reid, M. J., Li, E., Bruwer, J., & Grunert, K. (2002). Wine-related lifestyles: proposing a measurement instrument for cross-cultural market surveillance. In E. Bigne, S. S. Hassan, & J. S. Johar (Eds.), Multicultural marketing conference proceedings (Vol. IV-B, pp. 24 - 38). Academy of Marketing Science.