Wind of changes: Marketing strategies in the wine trade

Adam Lindgreen, Michael B Beverland

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	31st Annual conference of the European Marketing Academy (EMAC) Proceedings
Editors	Minoo Farhangmehr
Place of Publication	Braga Portugal
Publisher	University of Minho
Pages	233 - 255
Number of pages	23
Publication status	Published - 2002
Event	European Marketing Academy Conference (EMAC) 2002 - Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31st

Conference	European Marketing Academy Conference (EMAC) 2002
Abbreviated title	EMAC 2002
Country/Territory	Portugal
City	Braga
Period	28/05/02 → 31/05/02

Cite this

@inproceedings{db5f0fdc45124405aeed6e0fbea39aea,

title = "Wind of changes: Marketing strategies in the wine trade",

author = "Adam Lindgreen and Beverland, {Michael B}",

year = "2002",

language = "English",

pages = "233 -- 255",

editor = "Minoo Farhangmehr",

booktitle = "31st Annual conference of the European Marketing Academy (EMAC) Proceedings",

publisher = "University of Minho",

note = "European Marketing Academy Conference (EMAC) 2002, EMAC 2002 ; Conference date: 28-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - Wind of changes: Marketing strategies in the wine trade

AU - Lindgreen, Adam

AU - Beverland, Michael B

N1 - Conference code: 31st

PY - 2002

Y1 - 2002

M3 - Conference Paper

SP - 233

EP - 255

BT - 31st Annual conference of the European Marketing Academy (EMAC) Proceedings

A2 - Farhangmehr, Minoo

PB - University of Minho

CY - Braga Portugal

T2 - European Marketing Academy Conference (EMAC) 2002

Y2 - 28 May 2002 through 31 May 2002

ER -