Wicked persuasion: a designerly approach

Bran Knowles, Paul Coulton, Mark Lochrie, Jon Whittle

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearch

3 Citations (Scopus)

Abstract

Persuasive computing has tended to be applied toward the promotion of minor behavior change in the direction of easily understood and uncontroversial goals. Such approaches may not make sense, however, when designing for so called 'wicked problems'. We argue that while wicked problems can be effectively addressed through persuasive technology, a 'designerly' (as opposed to engineering or experimental psychology) approach is required in their creation. We illustrate this approach through the design of our own persuasive system directed at the wicked problem of encouraging local spending, and we draw lessons for persuasive design more generally.

Original languageEnglish
Title of host publicationPersuasive Technology - 9th International Conference, PERSUASIVE 2014, Proceedings
EditorsAnna Spagnolli, Luca Chittaro, Luciano Gamberini
Place of PublicationCham Switzerland
PublisherSpringer
Pages137-142
Number of pages6
ISBN (Electronic)9783319071275
ISBN (Print)9783319071268
DOIs
Publication statusPublished - 2014
Externally publishedYes
EventInternational Conference on Persuasive Technology 2014 - Padua, Italy
Duration: 21 May 201423 May 2014
Conference number: 9th
http://www.persuasive2014.org/

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Volume8462
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceInternational Conference on Persuasive Technology 2014
Abbreviated titlePERSUASIVE 2014
CountryItaly
CityPadua
Period21/05/1423/05/14
Internet address

Keywords

  • interaction design
  • persuasion
  • persuasive games
  • rhetoric
  • wicked problems

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