Why quality is no longer enough? Strategic marketing evolution in the wine industry

Michael B Beverland, Adam Lindgreen, Philip W Bretherton

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Colloquium in Wine Marketing 2003
EditorsL Lockshin, C Rungie
Place of PublicationAdelaide SA Australia
PublisherUniversity of South Australia
Pages1 - 37
Number of pages37
ISBN (Print)0868039888
Publication statusPublished - 2003
EventInternational Colloquium in Wine Marketing - Adelaide, SA, Adelaide SA Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceInternational Colloquium in Wine Marketing
CityAdelaide SA Australia
Period1/01/03 → …

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