Abstract
Online interactive texts, danmuku, have become an essential tool for people to maintain participation in online activities. This research investigates why people are willing to participate in sending danmuku from the perspective of the herding effect. We used the dataset from two popular live broadcasting platforms, Douyu and BiliBili, and use a policy shock on each platform for identification to examine the herding effect. We find heterogeneous herding effect on danmuku volume, scale, and frequency: while the herding effect can positively affect people’s volume and scale of sending danmuku, the effect is not significant on frequency.
| Original language | English |
|---|---|
| Title of host publication | 42nd International Conference on Information Systems, ICIS 2021 TREOs |
| Editors | Atreyi Kankanhalli, Xitong Li, Shaila Miranda |
| Place of Publication | Atlanta Georgia USA |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| ISBN (Electronic) | 9781713893608 |
| ISBN (Print) | 9781733632591 |
| Publication status | Published - 2021 |
| Externally published | Yes |
| Event | International Conference on Information Systems 2021: Building Sustainability and Resilience with IS: A Call for Action - Austin, United States of America Duration: 12 Dec 2021 → 15 Dec 2021 Conference number: 42nd https://aisel.aisnet.org/icis2021/ (Proceedings) https://icis2021.aisconferences.org/ (Website) |
Conference
| Conference | International Conference on Information Systems 2021 |
|---|---|
| Abbreviated title | ICIS 2021 |
| Country/Territory | United States of America |
| City | Austin |
| Period | 12/12/21 → 15/12/21 |
| Internet address |
|
Keywords
- herding effect
- Live broadcasting
- user engagement
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver