Why do Chinese universities seek foreign university partners: an investigation of the motivating factors behind a significant area of alliance activity

Mike Keith Willis

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)115 - 141
Number of pages27
JournalJournal of Marketing for Higher Education
Volume16
Issue number1
Publication statusPublished - 2006

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