Why companies go green: a model of ecological responsiveness

Pratima Bansal, Kendall Roth

Research output: Contribution to journalArticleResearchpeer-review

1935 Citations (Scopus)


We conducted a qualitative study of the motivations and contextual factors that induce corporate ecological responsiveness. Analytic induction applied to data collected from 53 firms in the United Kingdom and Japan revealed three motivations: competitiveness, legitimation, and ecological responsibility. These motivations were influenced by three contextual conditions: field cohesion, issue salience, and individual concern. In this article, we also identify the conditions that likely lead to high corporate ecological responsiveness.

Original languageEnglish
Pages (from-to)717-736
Number of pages20
JournalAcademy of Management Journal
Issue number4
Publication statusPublished - Aug 2000
Externally publishedYes

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