When it comes to convenience, it's not the consumer who's confused

Vaughan Justin Reimers, Val Clulow

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)333 - 348
Number of pages16
JournalInternational Journal of Customer Relationship Management
Volume3
Issue number4
Publication statusPublished - 2001

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