What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality

Paris Tsartas; Helene Cecilia De Burgh-Woodman; Evangelos Christou; Janice Valerie Fordyce Brace-Govan; Marianna Sigala

What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality

Paris Tsartas (Editor), Helene Cecilia De Burgh-Woodman, Evangelos Christou (Editor), Janice Valerie Fordyce Brace-Govan, Marianna Sigala (Editor)

Department of Marketing

Research output: Contribution to conference › Other

Original language	English
Pages	1 - 9
Number of pages	9
Publication status	Published - 2006
Event	EuroCHRIE Conference - Thessaloniki Greece, Lesvos Greece Duration: 25 Oct 2006 → 28 Oct 2006

Conference

Conference	EuroCHRIE Conference
City	Lesvos Greece
Period	25/10/06 → 28/10/06

Cite this

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title = "What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality",

author = "Paris Tsartas and {De Burgh-Woodman}, {Helene Cecilia} and Evangelos Christou and Brace-Govan, {Janice Valerie Fordyce} and Marianna Sigala",

year = "2006",

language = "English",

pages = "1 -- 9",

note = "EuroCHRIE Conference ; Conference date: 25-10-2006 Through 28-10-2006",

}

TY - CONF

T1 - What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality

AU - De Burgh-Woodman, Helene Cecilia

AU - Brace-Govan, Janice Valerie Fordyce

A2 - Tsartas, Paris

A2 - Christou, Evangelos

A2 - Sigala, Marianna

PY - 2006

Y1 - 2006

M3 - Other

SP - 1

EP - 9

T2 - EuroCHRIE Conference

Y2 - 25 October 2006 through 28 October 2006

ER -