What's in a name? A comparative analysis of surf and snow brand personalities

Helene Cecilia De Burgh-Woodman, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	11 - 30
Number of pages	19
Journal	Tourismos: An International Multidisciplinary Journal of Tourism
Volume	2
Issue number	1
Publication status	Published - 2007

Access to Document

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title = "What's in a name? A comparative analysis of surf and snow brand personalities",

author = "{De Burgh-Woodman}, {Helene Cecilia} and Brace-Govan, {Janice Valerie Fordyce}",

year = "2007",

language = "English",

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journal = "Tourismos: An International Multidisciplinary Journal of Tourism",

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T1 - What's in a name? A comparative analysis of surf and snow brand personalities

AU - De Burgh-Woodman, Helene Cecilia

AU - Brace-Govan, Janice Valerie Fordyce

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UR - http://www.chios.aegean.gr/tourism/journal/vol2no1.pdf

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JO - Tourismos: An International Multidisciplinary Journal of Tourism

JF - Tourismos: An International Multidisciplinary Journal of Tourism

SN - 1790-8418

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