What's in a name? A comparative analysis of surf and snow brand personalities

Helene Cecilia De Burgh-Woodman, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)11 - 30
Number of pages19
JournalTourismos: An International Multidisciplinary Journal of Tourism
Volume2
Issue number1
Publication statusPublished - 2007

Cite this