Whatfutures

designing large-scale engagements on WhatsApp

Daniel Lambton-Howard, Robert Anderson, Kyle Montague, Andrew Garbett, Shaun Hazeldine, Carlos Alvarez, John A. Sweeney, Patrick Olivier, Ahmed Kharrufa

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Abstract

WhatsApp, as the world’s most popular messaging application, offers significant opportunities for improving the reach and effectiveness of engagement projects. In collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) we designed WhatFutures, a collaborative future forecasting engagement for global youth using WhatsApp. WhatFutures was successfully deployed with 487 players across 5 countries (Kenya, Bulgaria, Finland, Australia and Hong Kong) to inform strategic change within the IFRC. Based on our analysis of the activity - including 16,100 messages, 95 multimedia artifacts, and a post-engagement survey - we present a reflection upon the design decisions underpinning WhatFutures and identify how decisions made around group structures, processes and externalization of outputs influenced engagement and data quality. We conclude with the wider implications of our findings for the design of engagements that best utilize the affordances of existing messaging applications.

Original languageEnglish
Title of host publicationProceedings of the 2019 CHI Conference on Human Factors in Computing Systems
EditorsAnna Cox, Vassilis Kostakos
Place of PublicationNew York NY USA
PublisherAssociation for Computing Machinery (ACM)
Number of pages14
ISBN (Electronic)9781450359702
DOIs
Publication statusPublished - 2019
EventInternational Conference on Human Factors in Computing Systems 2019 - Glasgow, United Kingdom
Duration: 4 May 20199 May 2019
https://chi2019.acm.org

Conference

ConferenceInternational Conference on Human Factors in Computing Systems 2019
Abbreviated titleCHI 2019
CountryUnited Kingdom
CityGlasgow
Period4/05/199/05/19
Internet address

Keywords

  • Collaborative content creation
  • Engagement
  • WhatsApp

Cite this

Lambton-Howard, D., Anderson, R., Montague, K., Garbett, A., Hazeldine, S., Alvarez, C., ... Kharrufa, A. (2019). Whatfutures: designing large-scale engagements on WhatsApp. In A. Cox, & V. Kostakos (Eds.), Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems [159] New York NY USA: Association for Computing Machinery (ACM). https://doi.org/10.1145/3290605.3300389
Lambton-Howard, Daniel ; Anderson, Robert ; Montague, Kyle ; Garbett, Andrew ; Hazeldine, Shaun ; Alvarez, Carlos ; Sweeney, John A. ; Olivier, Patrick ; Kharrufa, Ahmed. / Whatfutures : designing large-scale engagements on WhatsApp. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. editor / Anna Cox ; Vassilis Kostakos. New York NY USA : Association for Computing Machinery (ACM), 2019.
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title = "Whatfutures: designing large-scale engagements on WhatsApp",
abstract = "WhatsApp, as the world’s most popular messaging application, offers significant opportunities for improving the reach and effectiveness of engagement projects. In collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) we designed WhatFutures, a collaborative future forecasting engagement for global youth using WhatsApp. WhatFutures was successfully deployed with 487 players across 5 countries (Kenya, Bulgaria, Finland, Australia and Hong Kong) to inform strategic change within the IFRC. Based on our analysis of the activity - including 16,100 messages, 95 multimedia artifacts, and a post-engagement survey - we present a reflection upon the design decisions underpinning WhatFutures and identify how decisions made around group structures, processes and externalization of outputs influenced engagement and data quality. We conclude with the wider implications of our findings for the design of engagements that best utilize the affordances of existing messaging applications.",
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author = "Daniel Lambton-Howard and Robert Anderson and Kyle Montague and Andrew Garbett and Shaun Hazeldine and Carlos Alvarez and Sweeney, {John A.} and Patrick Olivier and Ahmed Kharrufa",
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Lambton-Howard, D, Anderson, R, Montague, K, Garbett, A, Hazeldine, S, Alvarez, C, Sweeney, JA, Olivier, P & Kharrufa, A 2019, Whatfutures: designing large-scale engagements on WhatsApp. in A Cox & V Kostakos (eds), Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems., 159, Association for Computing Machinery (ACM), New York NY USA, International Conference on Human Factors in Computing Systems 2019, Glasgow, United Kingdom, 4/05/19. https://doi.org/10.1145/3290605.3300389

Whatfutures : designing large-scale engagements on WhatsApp. / Lambton-Howard, Daniel; Anderson, Robert; Montague, Kyle; Garbett, Andrew; Hazeldine, Shaun; Alvarez, Carlos; Sweeney, John A.; Olivier, Patrick; Kharrufa, Ahmed.

Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. ed. / Anna Cox; Vassilis Kostakos. New York NY USA : Association for Computing Machinery (ACM), 2019. 159.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Montague, Kyle

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Lambton-Howard D, Anderson R, Montague K, Garbett A, Hazeldine S, Alvarez C et al. Whatfutures: designing large-scale engagements on WhatsApp. In Cox A, Kostakos V, editors, Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. New York NY USA: Association for Computing Machinery (ACM). 2019. 159 https://doi.org/10.1145/3290605.3300389