What Steve Jobs knew about medicines

Esa Y.H. Chen, Janet K. Sluggett, J. Simon Bell

Research output: Contribution to journalEditorialOtherpeer-review


In 2007, Steve Jobs revolutionised the mobile phone industry, releasing the first‐generation iPhone. His presence is likely felt in multiple aspects of your life, whether you use products produced by that company or not. It seems inescapable. In health care, medication use in older people has had a similar (although perhaps less dramatic) trajectory. Medication use in older people has become as ubiquitous as smartphone use in younger people. Although we have both, for better or for worse, there is something else that connects the two: the superiority of simplicity.
Original languageEnglish
Pages (from-to)401-402
Number of pages2
JournalJournal of Pharmacy Practice and Research
Issue number5
Publication statusPublished - 21 Oct 2018


  • Medication regimen complexity
  • Medication regimen simplification
  • geriatrics
  • pharmacy

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