Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.
|Title of host publication||An induction to public relations and communication management|
|Editors||Joyleen Chia, Gae Synnott|
|Place of Publication||Melbourne, Australia|
|Publisher||Oxford University Press|
|Pages||30 - 55|
|Number of pages||26|
|Publication status||Published - 2012|