What is shaping public relations practice

Joyleen Heather Chia

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

    Abstract

    Public relations developments worldwide are creating opportunities for growth. Kaja Tampere, a leading Estonian public relations professor (2011: 50), indicates that the focus in society has changed and PR has the opportunity of a lifetime to show its true professional character as a social actor and integrator . She emphasises that public relations is a part of network society where networks can be global and local as they extend participants identity and how they understand each other.
    Original languageEnglish
    Title of host publicationAn induction to public relations and communication management
    EditorsJoyleen Chia, Gae Synnott
    Place of PublicationMelbourne, Australia
    PublisherOxford University Press
    Pages30 - 55
    Number of pages26
    Edition2
    ISBN (Print)9780195578607
    Publication statusPublished - 2012

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