What drives renewal of sponsorship principal/agent relationship?

Francis J Farrelly, Pascale G Quester

Research output: Contribution to journalArticleResearchpeer-review

37 Citations (Scopus)
Original languageEnglish
Pages (from-to)353 - 361
Number of pages9
JournalJournal of Advertising Research
Volume43
Issue number4
DOIs
Publication statusPublished - 2003

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