What does it take to Tango? A Radical Review of the Relational Paradigm of Marketing

Tim Ambler, David Ballantyne

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Sixth International Colloquium in Relationship Marketing
Place of Publication	Auckland New Zealand
Publisher	University of Auckland
Pages	273 - 285
Number of pages	13
Publication status	Published - 1998
Event	6th Int.Colloquium in Relationship Marketing - Auckland NZ, Auckland New Zealand Duration: 1 Jan 1998 → …

Conference	6th Int.Colloquium in Relationship Marketing
City	Auckland New Zealand
Period	1/01/98 → …

Cite this

@inproceedings{fb6ded5f488a43af90fcbaaaca2c49d2,

title = "What does it take to Tango? A Radical Review of the Relational Paradigm of Marketing",

author = "Tim Ambler and David Ballantyne",

year = "1998",

language = "English",

pages = "273 -- 285",

booktitle = "Sixth International Colloquium in Relationship Marketing",

publisher = "University of Auckland",

note = "6th Int.Colloquium in Relationship Marketing ; Conference date: 01-01-1998",

}

TY - GEN

T1 - What does it take to Tango? A Radical Review of the Relational Paradigm of Marketing

AU - Ambler, Tim

AU - Ballantyne, David

PY - 1998

Y1 - 1998

M3 - Conference Paper

SP - 273

EP - 285

BT - Sixth International Colloquium in Relationship Marketing

PB - University of Auckland

CY - Auckland New Zealand

T2 - 6th Int.Colloquium in Relationship Marketing

Y2 - 1 January 1998

ER -