What does it take to Tango? A Radical Review of the Relational Paradigm of Marketing

Tim Ambler, David Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationSixth International Colloquium in Relationship Marketing
Place of PublicationAuckland New Zealand
PublisherUniversity of Auckland
Pages273 - 285
Number of pages13
Publication statusPublished - 1998
Event6th Int.Colloquium in Relationship Marketing - Auckland NZ, Auckland New Zealand
Duration: 1 Jan 1998 → …


Conference6th Int.Colloquium in Relationship Marketing
CityAuckland New Zealand
Period1/01/98 → …

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