What do we know about the effectiveness of Sales Promotions?

Sandra Luxton, David Corkindale

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages1030 - 1044
Number of pages15
ISBN (Print)07326-1296-9
Publication statusPublished - 1997
EventAustralia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia
Duration: 1 Dec 19973 Dec 1997


ConferenceAustralia New Zealand Marketing Educators Conference 1997
Abbreviated titleANZMEC 1997

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