What do we know about the effectiveness of Sales Promotions?

Sandra Luxton, David Corkindale

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages1030 - 1044
Number of pages15
ISBN (Print)07326-1296-9
Publication statusPublished - 1997
EventAustralia New Zealand Marketing Educators Conference (ANZMEC) - Melb Australia, Melbourne Vic Australia, Australia
Duration: 1 Jan 1997 → …

Conference

ConferenceAustralia New Zealand Marketing Educators Conference (ANZMEC)
Abbreviated titleANZMED 1997
CountryAustralia
CityMelbourne Vic Australia
Period1/01/97 → …

Cite this

Luxton, S., & Corkindale, D. (1997). What do we know about the effectiveness of Sales Promotions? In Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC) (pp. 1030 - 1044). Melbourne Vic Australia: Monash University Publishing.
Luxton, Sandra ; Corkindale, David. / What do we know about the effectiveness of Sales Promotions?. Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia : Monash University Publishing, 1997. pp. 1030 - 1044
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author = "Sandra Luxton and David Corkindale",
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pages = "1030 -- 1044",
booktitle = "Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)",
publisher = "Monash University Publishing",

}

Luxton, S & Corkindale, D 1997, What do we know about the effectiveness of Sales Promotions? in Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Monash University Publishing, Melbourne Vic Australia, pp. 1030 - 1044, Australia New Zealand Marketing Educators Conference (ANZMEC), Melbourne Vic Australia, Australia, 1/01/97.

What do we know about the effectiveness of Sales Promotions? / Luxton, Sandra; Corkindale, David.

Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia : Monash University Publishing, 1997. p. 1030 - 1044.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - What do we know about the effectiveness of Sales Promotions?

AU - Luxton, Sandra

AU - Corkindale, David

PY - 1997

Y1 - 1997

M3 - Conference Paper

SN - 07326-1296-9

SP - 1030

EP - 1044

BT - Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)

PB - Monash University Publishing

CY - Melbourne Vic Australia

ER -

Luxton S, Corkindale D. What do we know about the effectiveness of Sales Promotions? In Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing. 1997. p. 1030 - 1044