What do we know about the effectiveness of Sales Promotions?

Sandra Luxton, David Corkindale

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of Publication	Melbourne Vic Australia
Publisher	Monash University Publishing
Pages	1030 - 1044
Number of pages	15
ISBN (Print)	07326-1296-9
Publication status	Published - 1997
Event	Australia New Zealand Marketing Educators Conference 1997 - Melbourne, Australia Duration: 1 Dec 1997 → 3 Dec 1997

Conference	Australia New Zealand Marketing Educators Conference 1997
Abbreviated title	ANZMEC 1997
Country/Territory	Australia
City	Melbourne
Period	1/12/97 → 3/12/97

Cite this

@inproceedings{d7921cb61d014156a24f94a39704f36c,

title = "What do we know about the effectiveness of Sales Promotions?",

author = "Sandra Luxton and David Corkindale",

year = "1997",

language = "English",

isbn = "07326-1296-9",

pages = "1030 -- 1044",

booktitle = "Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)",

publisher = "Monash University Publishing",

address = "Australia",

note = "Australia New Zealand Marketing Educators Conference 1997, ANZMEC 1997 ; Conference date: 01-12-1997 Through 03-12-1997",