What are popular magazines telling young women about pregnancy, birth, breastfeeding and parenting?

B. Handfield, R. Bell

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11 Citations (Scopus)


Popular magazines are an important source of health and lifestyle information for young women. This study aimed to investigate the extent and nature of the information presented about pregnancy, birth, breastfeeding and parenting. Content analysis of four monthly popular magazines over a period of one year reveals that references to pregnancy, birth and breastfeeding were contained in thirty-six (75%) of the forty-eight magazines reviewed. Many of these references represent a useful source of information, but there are a number of meddlesome or destructive themes, specifically weight gain in pregnancy, lack of control in your life, the 'agony' of childbirth and the negative impact childbirth has on marital relationships and career.

Original languageEnglish
Pages (from-to)10-14
Number of pages5
JournalAustralian College of Midwives Incorporated Journal
Issue number3
Publication statusPublished - 1 Jan 1996

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