"What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS

Yelena Tsarenko

"What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications
Editors	Tom J Brown, Zeynep Gurhan-Canli
Place of Publication	Chicago IL USA
Publisher	American Marketing Association (AMA)
Pages	302 - 308
Number of pages	7
Volume	19
ISBN (Print)	0877573298
Publication status	Published - 2008
Event	AMA Winter Marketing Educators' Annual Conference 2008 - Austin TX, United States of America Duration: 15 Feb 2008 → 18 Feb 2008

Conference

Conference	AMA Winter Marketing Educators' Annual Conference 2008
Country/Territory	United States of America
City	Austin TX
Period	15/02/08 → 18/02/08

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{59449bb692a2437aad58e3ec46ecb457,

title = "{"}What about us? I mean, hey, we're growing, we're here{"}: Women living with HIV/AIDS",

author = "Yelena Tsarenko",

year = "2008",

language = "English",

isbn = "0877573298",

volume = "19",

pages = "302 -- 308",

editor = "Brown, {Tom J} and Zeynep Gurhan-Canli",

booktitle = "Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications",

publisher = "American Marketing Association (AMA)",

note = "AMA Winter Marketing Educators' Annual Conference 2008 ; Conference date: 15-02-2008 Through 18-02-2008",

}

Tsarenko, Y 2008, "What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS. in TJ Brown & Z Gurhan-Canli (eds), Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. vol. 19, American Marketing Association (AMA), Chicago IL USA, pp. 302 - 308, AMA Winter Marketing Educators' Annual Conference 2008, Austin TX, United States of America, 15/02/08.

"What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS. / Tsarenko, Yelena.
Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. ed. / Tom J Brown; Zeynep Gurhan-Canli. Vol. 19 Chicago IL USA: American Marketing Association (AMA), 2008. p. 302 - 308.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - "What about us? I mean, hey, we're growing, we're here": Women living with HIV/AIDS

AU - Tsarenko, Yelena

PY - 2008

Y1 - 2008

M3 - Conference Paper

SN - 0877573298

VL - 19

SP - 302

EP - 308

BT - Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications

A2 - Brown, Tom J

A2 - Gurhan-Canli, Zeynep

PB - American Marketing Association (AMA)

CY - Chicago IL USA

T2 - AMA Winter Marketing Educators' Annual Conference 2008

Y2 - 15 February 2008 through 18 February 2008

ER -