"we've bin watching you" - Designing for reflection and social persuasion to promote sustainable lifestyles

Anja Thieme, Rob Comber, Julia Miebach, Jack Weeden, Nicole Krämer, Shaun Lawson, Patrick Olivier

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    114 Citations (Scopus)

    Abstract

    BinCam is a social persuasive system to motivate reflection and behavioral change in the food waste and recycling habits of young adults. The system replaces an existing kitchen refuse bin and automatically logs disposed of items through digital images captured by a smart phone installed on the underside of the bin lid. Captured images are uploaded to a BinCam application on Facebook where they can be explored by all users of the BinCam system. Engagement with BinCam is designed to fit into the existing structure of users' everyday life, with the intention that reflection on waste and recycling becomes a playful and shared group activity. Results of a user study reveal an increase in both users' awareness of, and reflection about, their waste management and their motivation to improve their waste-related skills. With BinCam, we also explore informational and normative social influences as a source of change (e.g., socially evoked feelings of 'guilt' for non-recycling or food disposal), which has to date been underexplored in persuasive HCI. Design implications for reflection and social persuasion are proposed.

    Original languageEnglish
    Title of host publicationConference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
    Pages2337-2346
    Number of pages10
    DOIs
    Publication statusPublished - 24 May 2012
    EventInternational Conference on Human Factors in Computing Systems 2012 - Austin Convention Center, Austin, United States of America
    Duration: 5 May 201210 May 2012
    Conference number: 30th
    https://chi2012.acm.org/index.shtml

    Conference

    ConferenceInternational Conference on Human Factors in Computing Systems 2012
    Abbreviated titleCHI 2012
    CountryUnited States of America
    CityAustin
    Period5/05/1210/05/12
    Internet address

    Keywords

    • Behavioral change
    • Persuasive; technology
    • Reflection
    • Social networks
    • Social persuasion
    • Sustainable HCI

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