We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse

Helene Cecilia De Burgh-Woodman, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)193 - 207
Number of pages15
JournalInternational Journal of Sociology and Social Policy
Issue number5/6
Publication statusPublished - 2007

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