Wanting it now: Baby boomers and the public library of the future

Christina Mary Crawford Williamson, Marion Claire Bannister, Lynne Makin, Graeme Johanson, Donald Elkin Schauder, Jeanette Margaret Sullivan

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    9 Citations (Scopus)


    Baby boomers are epitomised by the phrase ‘wanting it now’. This large group of the population is better educated, more technologically literate, generally wealthier than any previous generation and has high expectations of quality services and products. Just as they have led other social revolutions, baby boomers are expected to revolutionise the meaning of ageing and retirement. They are also renowned for their voracious consumption of information in all media, which means that libraries have good reason to be involved in planning and policy development if their services are to be considered relevant and timely.

    Original languageEnglish
    Pages (from-to)54-72
    Number of pages19
    JournalAustralian Library Journal
    Issue number1
    Publication statusPublished - 2006

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