Vulva centric femvertising: a case from Malaysia

Shafiullah Anis, Juliana A. French, Siti Aqilah Jahari

Research output: Contribution to journalArticleResearchpeer-review


This article examines Libresse's vulva controversy in Malaysia and argues that the femvertising campaign promotes feminist universalism while ignoring local women's experiences and values. While existing literature has explored woke-washing and corporate profiteering within femvertising, this study highlights feminist universalism inherent in marketing practices often carrying west-centric cultural values.
Original languageEnglish
Pages (from-to)88-91
Number of pages4
JournalAdvances in Consumer Research
Publication statusPublished - 2023

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