Voluntary hostage posting, trust, and brand longevity

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	293
Number of pages	1
Publication status	Published - Dec 2024
Event	Australian and New Zealand Marketing Academy Conference 2024 - University of Tasmania, Hobart, Australia Duration: 2 Dec 2024 → 4 Dec 2024 https://www.anzmac2024.com/

Conference	Australian and New Zealand Marketing Academy Conference 2024
Abbreviated title	ANZMAC 2024
Country/Territory	Australia
City	Hobart
Period	2/12/24 → 4/12/24
Internet address	https://www.anzmac2024.com/

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{c8d83a0b13704f8da5a6d7347deecefa,

title = "Voluntary hostage posting, trust, and brand longevity",

keywords = "voluntary hostage posting, trust, brand longevity",

author = "Ewe, {Soo Yeong} and Sumit Malik",

year = "2024",

month = dec,

language = "English",

pages = "293",

note = "Australian and New Zealand Marketing Academy Conference 2024, ANZMAC 2024 ; Conference date: 02-12-2024 Through 04-12-2024",

url = "https://www.anzmac2024.com/",

}