With the rise in popularity of design thinking and other innovation practices, designers are being asked to contribute their skill sets and creative methods to emerging and often complex problem spaces. Public transport provides one such example of a space for design, where social, cultural, technological, and economic factors intersect with often conflicting requirements. These form complex challenges which must be understood before they may be addressed.This chapter considers how conflicting factors manifest within public transport and how they may be identified for greater understanding during design development stages. It describes how designers visually frame conflicting factors to establish platforms that allow development of innovative outcomes. Two public transport design research projects–one focusing on trains and the other on busses–are drawn upon to provide examples of work in this space. The idea of visual conflict framing and reframing is then discussed as a tool for analysis, synthesis and assessment that may also be used for communication between design teams and other stakeholders during public transport development stages.