Viewer reactions to online political spoof videos and advertisements

Anjali Suniti Bal; Colin Campbell; Leyland Frederick Pitt

Viewer reactions to online political spoof videos and advertisements

Anjali Suniti Bal, Colin Campbell, Leyland Frederick Pitt

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Editors	Angeline G Close
Place of Publication	New York USA
Publisher	Routledge
Pages	185 - 208
Number of pages	24
Edition	1st
ISBN (Print)	9781848729698
Publication status	Published - 2012

Cite this

@inbook{e5e0a02cf3fe45afa6069bd5273390b1,

title = "Viewer reactions to online political spoof videos and advertisements",

author = "Bal, {Anjali Suniti} and Colin Campbell and Pitt, {Leyland Frederick}",

year = "2012",

language = "English",

isbn = "9781848729698",

pages = "185 -- 208",

editor = "Close, {Angeline G}",

booktitle = "Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail",

publisher = "Routledge",

address = "United Kingdom",

edition = "1st",

}

Viewer reactions to online political spoof videos and advertisements. / Bal, Anjali Suniti; Campbell, Colin; Pitt, Leyland Frederick.
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. ed. / Angeline G Close. 1st. ed. New York USA: Routledge, 2012. p. 185 - 208.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Viewer reactions to online political spoof videos and advertisements

AU - Bal, Anjali Suniti

AU - Campbell, Colin

AU - Pitt, Leyland Frederick

PY - 2012

Y1 - 2012

M3 - Chapter (Book)

SN - 9781848729698

SP - 185

EP - 208

BT - Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

A2 - Close, Angeline G

PB - Routledge

CY - New York USA

ER -