Viewer reactions to online political spoof videos and advertisements

Anjali Suniti Bal, Colin Campbell, Leyland Frederick Pitt

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

12 Citations (Scopus)
Original languageEnglish
Title of host publicationOnline Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
EditorsAngeline G Close
Place of PublicationNew York USA
PublisherRoutledge
Pages185 - 208
Number of pages24
Edition1st
ISBN (Print)9781848729698
Publication statusPublished - 2012

Cite this

Bal, A. S., Campbell, C., & Pitt, L. F. (2012). Viewer reactions to online political spoof videos and advertisements. In A. G. Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (1st ed., pp. 185 - 208). New York USA: Routledge.
Bal, Anjali Suniti ; Campbell, Colin ; Pitt, Leyland Frederick. / Viewer reactions to online political spoof videos and advertisements. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. editor / Angeline G Close. 1st. ed. New York USA : Routledge, 2012. pp. 185 - 208
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Bal, AS, Campbell, C & Pitt, LF 2012, Viewer reactions to online political spoof videos and advertisements. in AG Close (ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. 1st edn, Routledge, New York USA, pp. 185 - 208.

Viewer reactions to online political spoof videos and advertisements. / Bal, Anjali Suniti; Campbell, Colin; Pitt, Leyland Frederick.

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. ed. / Angeline G Close. 1st. ed. New York USA : Routledge, 2012. p. 185 - 208.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

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AU - Campbell, Colin

AU - Pitt, Leyland Frederick

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M3 - Chapter (Book)

SN - 9781848729698

SP - 185

EP - 208

BT - Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

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PB - Routledge

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Bal AS, Campbell C, Pitt LF. Viewer reactions to online political spoof videos and advertisements. In Close AG, editor, Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. 1st ed. New York USA: Routledge. 2012. p. 185 - 208