Viewer reactions to online political spoof videos and advertisements

Anjali Suniti Bal, Colin Campbell, Leyland Frederick Pitt

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

24 Citations (Scopus)
Original languageEnglish
Title of host publicationOnline Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
EditorsAngeline G Close
Place of PublicationNew York USA
Pages185 - 208
Number of pages24
ISBN (Print)9781848729698
Publication statusPublished - 2012

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