Venturing Overseas: Strategic approaches adopted by foreign food companies in Malaysia

Siva Kk Muthaly, Janek Ratnatunga, William Schroder

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{df20dc18116649dbba178e50a0721b2d,

title = "Venturing Overseas: Strategic approaches adopted by foreign food companies in Malaysia",

author = "Muthaly, {Siva Kk} and Janek Ratnatunga and William Schroder",

year = "1999",

language = "English",

pages = "108 -- 131",

journal = "British Food Journal",

issn = "0007-070X",

publisher = "Emerald Group Publishing Limited",

}