Venturing overseas: Strategic apporaches adopted by foreign food companies in Malaysia

Siva Kk Muthaly, Janek Ratnatunga, William Schroder

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{d0679ece6b6049b7a6f052962e4f5134,

title = "Venturing overseas: Strategic apporaches adopted by foreign food companies in Malaysia",

author = "Muthaly, {Siva Kk} and Janek Ratnatunga and William Schroder",

year = "1999",

language = "English",

pages = "108 -- 131",

journal = "British Food Journal",

issn = "0007-070X",

publisher = "Emerald Group Publishing Limited",

}