Validity in experimentation

Harmen Oppewal

doi:10.1002/9781444316568.wiem02041

Validity in experimentation

Harmen Oppewal

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Encyclopaedia / Dictionary Entry › Other › peer-review

Abstract

Four types of validity are to be considered when evaluating whether research findings can be interpreted as a legitimate test of a hypothesized relationship between an independent and a dependent variable. They are construct validity, statistical conclusion validity, external validity, and the one at which experiments excel: internal validity. This article focuses on validity in experimentation.

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Publisher	Wiley-Academy
Pages	1-2
Number of pages	2
Edition	1st
ISBN (Electronic)	9781444316568
ISBN (Print)	9781405161787
DOIs	https://doi.org/10.1002/9781444316568.wiem02041
Publication status	Published - 2010

Keywords

construct validity
external validity
internal validity
statistical conclusion validity
threats to internal validity

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10.1002/9781444316568.wiem02041

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abstract = "Four types of validity are to be considered when evaluating whether research findings can be interpreted as a legitimate test of a hypothesized relationship between an independent and a dependent variable. They are construct validity, statistical conclusion validity, external validity, and the one at which experiments excel: internal validity. This article focuses on validity in experimentation.",

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KW - external validity

KW - internal validity

KW - statistical conclusion validity

KW - threats to internal validity

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Validity in experimentation

Abstract

Keywords

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