Using websites to influence visitor behavior

Liam Smith, Angus Warwick, Roy Ballantyne, Jan Packer

Research output: Contribution to journalArticleResearchpeer-review


Zoos and aquariums are well-positioned to educate large numbers of visitors regarding the consequences of human activities for animals and the environment, to facilitate personal reflection on environmental actions and encourage the adoption of pro-wildlife behaviors. Indeed, most modern zoos stress the importance of both conservation and education in their mission statements, although few have been able to effectively demonstrate their impact in this regard.
Original languageEnglish
Pages (from-to)38 - 41
Number of pages4
JournalJournal of the International Zoo Educators' Association
Publication statusPublished - 2011

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