Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics

Mohammed Rafiq, Pervaiz K. Ahmed

Research output: Contribution to journal › Article › Research › peer-review

139 Citations (Scopus)

Original language	English
Pages (from-to)	4-15
Number of pages	12
Journal	Marketing Intelligence & Planning
Volume	13
Issue number	9
DOIs	https://doi.org/10.1108/02634509510097793
Publication status	Published - 1 Oct 1995

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