Using segment attractiveness to improve segment selection in the credit card business

Ranjeet Kaur Khaira

Using segment attractiveness to improve segment selection in the credit card business

Ranjeet Kaur Khaira

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications
Editors	Tom J Brown, Zeynep Gurhan-Canli
Place of Publication	Chicago IL USA
Publisher	American Marketing Association (AMA)
Pages	328 - 335
Number of pages	8
Volume	19
ISBN (Print)	0877573298
Publication status	Published - 2008
Event	AMA Winter Marketing Educators' Annual Conference 2008 - Austin TX, United States of America Duration: 15 Feb 2008 → 18 Feb 2008

Conference

Conference	AMA Winter Marketing Educators' Annual Conference 2008
Country/Territory	United States of America
City	Austin TX
Period	15/02/08 → 18/02/08

Cite this

@inproceedings{fa6e5e6e8894436b99733784348e05d7,

title = "Using segment attractiveness to improve segment selection in the credit card business",

author = "Khaira, \{Ranjeet Kaur\}",

year = "2008",

language = "English",

isbn = "0877573298",

volume = "19",

pages = "328 -- 335",

editor = "Brown, \{Tom J\} and Zeynep Gurhan-Canli",

booktitle = "Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications",

publisher = "American Marketing Association (AMA)",

note = "AMA Winter Marketing Educators' Annual Conference 2008 ; Conference date: 15-02-2008 Through 18-02-2008",

}

Khaira, RK 2008, Using segment attractiveness to improve segment selection in the credit card business. in TJ Brown & Z Gurhan-Canli (eds), Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. vol. 19, American Marketing Association (AMA), Chicago IL USA, pp. 328 - 335, AMA Winter Marketing Educators' Annual Conference 2008, Austin TX, United States of America, 15/02/08.

Using segment attractiveness to improve segment selection in the credit card business. / Khaira, Ranjeet Kaur.
Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications. ed. / Tom J Brown; Zeynep Gurhan-Canli. Vol. 19 Chicago IL USA: American Marketing Association (AMA), 2008. p. 328 - 335.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Using segment attractiveness to improve segment selection in the credit card business

AU - Khaira, Ranjeet Kaur

PY - 2008

Y1 - 2008

M3 - Conference Paper

SN - 0877573298

VL - 19

SP - 328

EP - 335

BT - Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications

A2 - Brown, Tom J

A2 - Gurhan-Canli, Zeynep

PB - American Marketing Association (AMA)

CY - Chicago IL USA

T2 - AMA Winter Marketing Educators' Annual Conference 2008

Y2 - 15 February 2008 through 18 February 2008

ER -