Using field experiments in accounting and finance

Eric Floyd, John A. List

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)


The gold standard in the sciences is uncovering causal relationships. A growing literature in economics utilizes field experiments as a methodology to establish causality between variables. Taking lessons from the economics literature, this study provides an "A-to-Z" description of how to conduct field experiments in accounting and finance. We begin by providing a user's guide into what a field experiment is, what behavioral parameters field experiments identify, and how to efficiently generate and analyze experimental data. We then provide a discussion of extant field experiments that touch on important issues in accounting and finance, and we also review areas that have ample opportunities for future field experimental explorations. We conclude that the time is ripe for field experimentation to deepen our understanding of important issues in accounting and finance.

Original languageEnglish
Pages (from-to)437-475
Number of pages39
JournalJournal of Accounting Research
Issue number2
Publication statusPublished - 1 May 2016
Externally publishedYes


  • Causality
  • Experimental design
  • Field experiments
  • Identification
  • Replication

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