Using country of origin in strategy: The importance of context and strategic action

Michael B Beverland, Adam Lindgreen

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{451050a92cb74fb7bad5669dfa2a9c8b,

title = "Using country of origin in strategy: The importance of context and strategic action",

author = "Beverland, {Michael B} and Adam Lindgreen",

year = "2002",

language = "English",

volume = "10",

pages = "147 -- 167",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "2",

}