University education and employment outcomes: Brand matters

Mahendra Kumar Goyal, Betty Virginia Weiler

Research output: Contribution to journal › Article › Research › peer-review

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@article{9308b27f5cf04bc181ba3e100bc32363,

title = "University education and employment outcomes: Brand matters",

author = "Goyal, {Mahendra Kumar} and Weiler, {Betty Virginia}",

year = "2006",

doi = "10.2104/mbr06045",

language = "English",

volume = "2",

pages = "1 -- 6",

journal = "Monash Business Review",

issn = "1832-8490",

number = "3",

}

TY - JOUR

T1 - University education and employment outcomes: Brand matters

AU - Goyal, Mahendra Kumar

AU - Weiler, Betty Virginia

PY - 2006

Y1 - 2006

UR - http://www.buseco.monash.edu.au/gsb/mbr/assets/issue-five/university-branding.pdf

U2 - 10.2104/mbr06045

DO - 10.2104/mbr06045

M3 - Article

SN - 1832-8490

VL - 2

SP - 1

EP - 6

JO - Monash Business Review

JF - Monash Business Review

IS - 3

ER -