Universities: a prime example of branding going wrong

Research output: Contribution to journal › Article › Research › peer-review

80 Citations (Scopus)

Original language	English
Pages (from-to)	466 - 467
Number of pages	2
Journal	Journal of Product and Brand Management
Volume	15
Issue number	7
DOIs	https://doi.org/10.1108/10610420610712856
Publication status	Published - 2006

Access to Document

@article{b42d615577b34021baf4821830e68973,

title = "Universities: a prime example of branding going wrong",

author = "Jevons, {Colin Peter}",

year = "2006",

doi = "10.1108/10610420610712856",

language = "English",

volume = "15",

pages = "466 -- 467",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald",

number = "7",

}