Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences: A case of online group buying

Weng Marc Lim

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)287 - 306
Number of pages20
JournalThe Journal of Information Systems
Volume28
Issue number2
DOIs
Publication statusPublished - 2014

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