Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences: A case of online group buying

Weng Marc Lim

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)287 - 306
    Number of pages20
    JournalThe Journal of Information Systems
    Volume28
    Issue number2
    DOIs
    Publication statusPublished - 2014

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