Abstract
| Original language | English |
|---|---|
| Title of host publication | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing |
| Subtitle of host publication | Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013 |
| Editors | Colin Campbell, Junzhao Jonathon Ma |
| Place of Publication | Cham [Switzerland] |
| Publisher | Springer |
| Pages | 42-45 |
| Number of pages | 4 |
| ISBN (Electronic) | 9783319241845 |
| ISBN (Print) | 9783319241821 |
| DOIs | |
| Publication status | Published - 2016 |
Keywords
- Exercise
- Health psychology
- Health promotion
Cite this
}
Understanding the decision-making processes associated with exercise. / Newton, Joshua D.; Newton, Fiona J.; Ewing, Michael T.; Piterman, Leon; Smith, Ben J.; Gilbert, Kara M.; Mahal, Ajay.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. ed. / Colin Campbell; Junzhao Jonathon Ma. Cham [Switzerland] : Springer, 2016. p. 42-45.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review
TY - CHAP
T1 - Understanding the decision-making processes associated with exercise
AU - Newton, Joshua D.
AU - Newton, Fiona J.
AU - Ewing, Michael T.
AU - Piterman, Leon
AU - Smith, Ben J.
AU - Gilbert, Kara M.
AU - Mahal, Ajay
PY - 2016
Y1 - 2016
N2 - Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise
AB - Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise
KW - Exercise
KW - Health psychology
KW - Health promotion
U2 - 10.1007/978-3-319-24184-5_12
DO - 10.1007/978-3-319-24184-5_12
M3 - Chapter (Book)
SN - 9783319241821
SP - 42
EP - 45
BT - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
A2 - Campbell, Colin
A2 - Ma, Junzhao Jonathon
PB - Springer
CY - Cham [Switzerland]
ER -