Understanding the decision-making processes associated with exercise

Joshua D. Newton; Fiona J. Newton; Michael T. Ewing; Leon Piterman; Ben J. Smith; Kara M. Gilbert; Ajay Mahal

doi:10.1007/978-3-319-24184-5_12

Understanding the decision-making processes associated with exercise

Joshua D. Newton, Fiona J. Newton, Michael T. Ewing, Leon Piterman, Ben J. Smith, Kara M. Gilbert, Ajay Mahal

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

Abstract

Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise

Original language	English
Title of host publication	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Subtitle of host publication	Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013
Editors	Colin Campbell, Junzhao Jonathon Ma
Place of Publication	Cham [Switzerland]
Publisher	Springer
Pages	42-45
Number of pages	4
ISBN (Electronic)	9783319241845
ISBN (Print)	9783319241821
DOIs	https://doi.org/10.1007/978-3-319-24184-5_12
Publication status	Published - 2013
Event	AMS World Marketing Congress 2013 - Melbourne, Australia Duration: 17 Jul 2013 → 20 Jul 2013

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	AMS World Marketing Congress 2013
Abbreviated title	AMS WMC 2013
Country/Territory	Australia
City	Melbourne
Period	17/07/13 → 20/07/13

Keywords

Hierarchical Multiple Regression Analysis
International Physical Activity Questionnaire
Multinomial Logistic Regression
Predictive Utility
Subjective Norm

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-24184-5_12

Cite this

Newton, J. D., Newton, F. J., Ewing, M. T., Piterman, L., Smith, B. J., Gilbert, K. M., & Mahal, A. (2013). Understanding the decision-making processes associated with exercise. In C. Campbell, & J. J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013 (pp. 42-45). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-24184-5_12

Newton, Joshua D. ; Newton, Fiona J. ; Ewing, Michael T. et al. / Understanding the decision-making processes associated with exercise. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. editor / Colin Campbell ; Junzhao Jonathon Ma. Cham [Switzerland] : Springer, 2013. pp. 42-45 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Understanding the decision-making processes associated with exercise",

abstract = "Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise",

keywords = "Hierarchical Multiple Regression Analysis, International Physical Activity Questionnaire, Multinomial Logistic Regression, Predictive Utility, Subjective Norm",

author = "Newton, {Joshua D.} and Newton, {Fiona J.} and Ewing, {Michael T.} and Leon Piterman and Smith, {Ben J.} and Gilbert, {Kara M.} and Ajay Mahal",

note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.; AMS World Marketing Congress 2013, AMS WMC 2013 ; Conference date: 17-07-2013 Through 20-07-2013",

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Newton, JD, Newton, FJ, Ewing, MT, Piterman, L , Smith, BJ, Gilbert, KM & Mahal, A 2013, Understanding the decision-making processes associated with exercise. in C Campbell & JJ Ma (eds), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham [Switzerland], pp. 42-45, AMS World Marketing Congress 2013, Melbourne, Victoria, Australia, 17/07/13. https://doi.org/10.1007/978-3-319-24184-5_12

Understanding the decision-making processes associated with exercise. / Newton, Joshua D.; Newton, Fiona J.; Ewing, Michael T. et al.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. ed. / Colin Campbell; Junzhao Jonathon Ma. Cham [Switzerland]: Springer, 2013. p. 42-45 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

TY - CHAP

T1 - Understanding the decision-making processes associated with exercise

AU - Newton, Joshua D.

AU - Newton, Fiona J.

AU - Ewing, Michael T.

AU - Piterman, Leon

AU - Smith, Ben J.

AU - Gilbert, Kara M.

AU - Mahal, Ajay

PY - 2013

Y1 - 2013

N2 - Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise

AB - Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise

KW - Hierarchical Multiple Regression Analysis

KW - International Physical Activity Questionnaire

KW - Multinomial Logistic Regression

KW - Predictive Utility

KW - Subjective Norm

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AN - SCOPUS:85125231211

SN - 9783319241821

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 42

EP - 45

BT - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

A2 - Campbell, Colin

A2 - Ma, Junzhao Jonathon

PB - Springer

CY - Cham [Switzerland]

T2 - AMS World Marketing Congress 2013

Y2 - 17 July 2013 through 20 July 2013

ER -

Newton JD, Newton FJ, Ewing MT, Piterman L , Smith BJ, Gilbert KM et al. Understanding the decision-making processes associated with exercise. In Campbell C, Ma JJ, editors, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. Cham [Switzerland]: Springer. 2013. p. 42-45. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-24184-5_12

Understanding the decision-making processes associated with exercise

Abstract

Publication series

Conference

Keywords

UN SDGs

Access to Document

Other files and links

Research output

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Cite this