Abstract
M-bankinghas become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance ofm-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, inf uences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, fnancial cost, motive to use m-banking, and infuence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.
| Original language | English |
|---|---|
| Pages (from-to) | 22-47 |
| Number of pages | 26 |
| Journal | Journal of Electronic Commerce in Organizations |
| Volume | 9 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Oct 2011 |
Keywords
- Adoption
- Attitudes
- Behavioral intentions
- Brunei
- Darussalam
- M-banking
- Smart-partial-least squares
Cite this
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Understanding the behavioral determinants of M-banking adoption : Bruneian perspectives. / Seyal, Afzaal H.; Rahim, Mahbubur; Turner, Rodney.
In: Journal of Electronic Commerce in Organizations, Vol. 9, No. 4, 10.2011, p. 22-47.Research output: Contribution to journal › Review Article › Research › peer-review
TY - JOUR
T1 - Understanding the behavioral determinants of M-banking adoption
T2 - Bruneian perspectives
AU - Seyal, Afzaal H.
AU - Rahim, Mahbubur
AU - Turner, Rodney
PY - 2011/10
Y1 - 2011/10
N2 - M-bankinghas become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance ofm-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, inf uences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, fnancial cost, motive to use m-banking, and infuence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.
AB - M-bankinghas become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance ofm-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, inf uences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, fnancial cost, motive to use m-banking, and infuence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.
KW - Adoption
KW - Attitudes
KW - Behavioral intentions
KW - Brunei
KW - Darussalam
KW - M-banking
KW - Smart-partial-least squares
UR - http://www.scopus.com/inward/record.url?scp=84871871108&partnerID=8YFLogxK
U2 - 10.4018/jeco.2011100102
DO - 10.4018/jeco.2011100102
M3 - Review Article
VL - 9
SP - 22
EP - 47
JO - Journal of Electronic Commerce in Organizations
JF - Journal of Electronic Commerce in Organizations
SN - 1539-2937
IS - 4
ER -