Understanding the behavioral determinants of M-banking adoption: Bruneian perspectives

Afzaal H. Seyal, Mahbubur Rahim, Rodney Turner

    Research output: Contribution to journalReview ArticleResearchpeer-review

    2 Citations (Scopus)


    M-bankinghas become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance ofm-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, inf uences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, fnancial cost, motive to use m-banking, and infuence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.

    Original languageEnglish
    Pages (from-to)22-47
    Number of pages26
    JournalJournal of Electronic Commerce in Organizations
    Issue number4
    Publication statusPublished - Oct 2011


    • Adoption
    • Attitudes
    • Behavioral intentions
    • Brunei
    • Darussalam
    • M-banking
    • Smart-partial-least squares

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