Understanding the behavioral determinants of M-banking adoption: Bruneian perspectives

Afzaal H. Seyal, Mahbubur Rahim, Rodney Turner

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review


    M-banking has become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance of m-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, influences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, financial cost, motive to use m-banking, and influence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.

    Original languageEnglish
    Title of host publicationE-Commerce for Organizational Development and Competitive Advantage
    EditorsMehdi Khosrow-Pour
    PublisherIGI Global
    Number of pages25
    ISBN (Electronic)9781466636231
    ISBN (Print)9781466636224, 9781466636248
    Publication statusPublished - 31 Mar 2013

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