Understanding the behavioral determinants of M-banking adoption: Bruneian perspectives

Afzaal H. Seyal; Mahbubur Rahim; Rodney Turner

doi:10.4018/978-1-4666-3622-4.ch012

Understanding the behavioral determinants of M-banking adoption: Bruneian perspectives

Afzaal H. Seyal, Mahbubur Rahim, Rodney Turner

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

Abstract

M-banking has become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance of m-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, influences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, financial cost, motive to use m-banking, and influence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.

Original language	English
Title of host publication	E-Commerce for Organizational Development and Competitive Advantage
Editors	Mehdi Khosrow-Pour
Publisher	IGI Global
Pages	225-249
Number of pages	25
ISBN (Electronic)	9781466636231
ISBN (Print)	9781466636224, 9781466636248
DOIs	https://doi.org/10.4018/978-1-4666-3622-4.ch012
Publication status	Published - 31 Mar 2013

Access to Document

10.4018/978-1-4666-3622-4.ch012

Link to publication in Scopus

Cite this

Seyal, A. H., Rahim, M., & Turner, R. (2013). Understanding the behavioral determinants of M-banking adoption: Bruneian perspectives. In M. Khosrow-Pour (Ed.), E-Commerce for Organizational Development and Competitive Advantage (pp. 225-249). IGI Global. https://doi.org/10.4018/978-1-4666-3622-4.ch012

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abstract = "M-banking has become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance of m-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, influences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model (TAM), Rogers' Diffusion of innovations (DOI) attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, financial cost, motive to use m-banking, and influence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.",

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Understanding the behavioral determinants of M-banking adoption : Bruneian perspectives. / Seyal, Afzaal H.; Rahim, Mahbubur; Turner, Rodney.

E-Commerce for Organizational Development and Competitive Advantage. ed. / Mehdi Khosrow-Pour. IGI Global, 2013. p. 225-249.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

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