Understanding social commerce adoption: An extension of the technology acceptance model

Pei Lee Teh, Pervaiz K Ahmed

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    23 Citations (Scopus)
    Original languageEnglish
    Title of host publicationProceedings of the 6th IEEE International Conference on Management of Innovation and Technology
    EditorsKah Hin Chai, Bagyo Subagyo, Budi Hartono
    Place of PublicationNew York USA
    PublisherIEEE, Institute of Electrical and Electronics Engineers
    Pages359 - 364
    Number of pages6
    ISBN (Print)9781467301091
    DOIs
    Publication statusPublished - 2012
    EventManagement of Innovation and Technology International Conference 2012 - Sanur Bali Indonesia, Piscataway NJ USA
    Duration: 1 Jan 2012 → …

    Conference

    ConferenceManagement of Innovation and Technology International Conference 2012
    CityPiscataway NJ USA
    Period1/01/12 → …

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